Essays, process notes, editorial behind-the-scenes and reflections on literature, design, creation and culture.
43 articlesCan you use the same layout file for print and ebook? Understand what can be reused, what needs adapting and when to create two separate projects.
Freelancer or editorial design agency: which should you hire for your book? Compare costs, advantages, risks and find out which option makes more sense for your…
Is a book's cover really the most important marketing element in the purchase decision? Understand the cover's role in each sales channel and what it needs…
Do the size and format of the page really influence how the reader perceives a book's value? Understand the psychology behind this editorial decision.
How does a designer define the ideal typographic hierarchy for a non-fiction book? Understand the process, the levels, the font combinations and the criteria behind each…
Understand step by step how the designer prepares a book's files for commercial printing — bleed, colour profile, resolution, fonts and preflight explained.
How does the designer choose the right visual style for a book cover by genre? A guide to palettes, typography and images for thriller, romance, fantasy…
How does the designer adapt a book's layout for POD and offset printing? Understand the technical differences and what changes in each distribution format.
How is a book cover mockup created before final approval? Understand the types, the assessment process and how to give efficient feedback to the designer.