What does a cover designer need to know about the publishing market before creating a project? Understand genre, audience, sales channels, competition and the brief.
When does a book cover need to be adapted for international markets? Understand the cultural, visual and technical reasons that require a redesign for each country.
Which colours convey authority and credibility on non-fiction covers? Understand the palettes publishers use, the role of contrast and paper, and how to choose the right…
Who is responsible for the image and typeface rights used on book covers? Understand the division of responsibilities between designer, publisher and author, what needs to…
Who has the final say over a book cover with co-authors or published by a publisher? Understand what the contract usually says, how approval works in…