How does a designer define the ideal typographic hierarchy for a non-fiction book? Understand the process, the levels, the font combinations and the criteria behind each…
How does the designer choose the right visual style for a book cover by genre? A guide to palettes, typography and images for thriller, romance, fantasy…
What does a cover designer need to know about the publishing market before creating a project? Understand genre, audience, sales channels, competition and the brief.
When to use illustration, photography or pure typography on a book cover? Understand the advantages, the costs and when each approach applies by genre.
Which colours convey authority and credibility on non-fiction covers? Understand the palettes publishers use, the role of contrast and paper, and how to choose the right…
Portrait, square or landscape — which book format works best for each genre? Understand what the format communicates, the usual sizes for novels, poetry, children's, art…