A badly designed cover turns readers away before they even read the blurb. Understand how cover design directly affects your book's sales.
Is a book's cover really the most important marketing element in the purchase decision? Understand the cover's role in each sales channel and what it needs…
How does the designer choose the right visual style for a book cover by genre? A guide to palettes, typography and images for thriller, romance, fantasy…
What does a cover designer need to know about the publishing market before creating a project? Understand genre, audience, sales channels, competition and the brief.
What sets a commercial literary cover apart from an independent author's cover? Understand process, budget, resources and how to close that gap.
When to use illustration, photography or pure typography on a book cover? Understand the advantages, the costs and when each approach applies by genre.
Where to find fonts with the right licence for commercial use in printed books and ebooks? Get to know the quality fonts on Google Fonts, Fontshare,…
Which colours convey authority and credibility on non-fiction covers? Understand the palettes publishers use, the role of contrast and paper, and how to choose the right…
Portrait, square or landscape — which book format works best for each genre? Understand what the format communicates, the usual sizes for novels, poetry, children's, art…