A badly designed cover turns readers away before they even read the blurb. Understand how cover design directly affects your book's sales.
Is a book's cover really the most important marketing element in the purchase decision? Understand the cover's role in each sales channel and what it needs…
Do the size and format of the page really influence how the reader perceives a book's value? Understand the psychology behind this editorial decision.
How is a book cover mockup created before final approval? Understand the types, the assessment process and how to give efficient feedback to the designer.
Discover when it is the right moment to rework the cover of a book with stalled sales — the signs, the process and what to expect…
Which colours convey authority and credibility on non-fiction covers? Understand the palettes publishers use, the role of contrast and paper, and how to choose the right…
Portrait, square or landscape — which book format works best for each genre? Understand what the format communicates, the usual sizes for novels, poetry, children's, art…